The Most Convenient and Cost-Effective Direct Marketing Channel!
Email marketing is the critical pillar of digital marketing. Although there are several strategies in the digital world, if you do not use email channels, you’re leaving money on the table.
Transformed from a simple means of communication to empowering businesses on a higher scale to efficiently reach their audiences.
59% of B2B marketers say that email marketing is their top channel for generating revenue.
But if you’re a bit confused about how to start, that’s completely normal – we’ve got you covered!
WHAT IS EMAIL MARKETING?
One of the major types of digital marketing is to share your new products, make them visible, and engage with the targeted audience. It mainly involves promotional and informational data about the services you provide. It creates brand awareness and generates sales for the same.
Email marketing stands above all because you earn $36 for every $1 you spend!
In today’s contemporary business development, we recommend using specific channels to generate sales and create a name for your brand in the market. Emails go back to the beginning of the internet when email was first recognized for communication. Today, the industry surrounds itself with a wide range of tactics. Avail businesses to encourage, engage, and increase sales.
WHY IS E-MAIL MARKETING IMPORTANT?
What makes email an important strategy, even at this stage with numerous substitutes, is its affordability.
Shoppers buying from emails tend to spend 138% more than those who don’t receive marketing emails.
Top reasons for why it is important:
- KEEP IN TOUCH WITH YOUR AUDIENCE: Emails have the power to keep your audience informed. Emails are as simple as saying, “Hi! We have a new offer” or “There’s been an update to our existing services.” Those who have subscribed to you will pay attention to these emails instantly as long as you give them something worthy to read.
- GAIN CUSTOMERS: According to Litmus 54% of the emails are opened on a mobile device.
People are using their devices extensively to access all kinds of media and information. This makes emails a significant way to gain customers.
- PEOPLE INDULGE IN EMAILS: Whether it’s to click, reply, forward, sign up, or buy something mentioned in emails, emails have been the primary source of communication for over 40 years now.
- EFFORTLESS APPRAISAL: The majority of email marketing tools offer the capability to track what happens next after sending campaigns. This includes bounce rates, click-through rates, delivery rates, and open rates. This provides you with an idea of what your customers want in daily emails and helps you provide them.
- COST-EFFECTIVE: Yes, we know you were waiting for us to mention this one. It allows you to reach a larger audience with fewer expenses, providing a significant return on investment (ROI) for your efforts.
ADVANTAGES OF E-MAIL MARKETING
- An individual checks their email at least 25 times a day.
- The cost is much lower than any other form of marketing, with no additional fees for advertising, printing, and media fees.
- A list can be created, keeping in mind the people who actively open your email communications.
- Able to reach both larger and smaller target audiences.
- If your email is engaging, half of your work is already done, ensuring all your information is easy for customers to read and understand.
- A more effective marketing method compared to social media marketing.
The oldest yet most widely used form of communication, providing a quick way to communicate as it is read on a computer screen rather than in letters.
EMAIL IS 40 TIMES MORE EFFECTIVE AT CUSTOMER ACQUISITION THAN FACEBOOK OR TWITTER PUT TOGETHER.
HOW TO DO EMAIL MARKETING SUCCESSFULLY
- DEFINE YOUR GOALS: Before spending money on email marketing, it is extremely important to know your goals. WHAT DO YOU WANT TO SELL VIA EMAIL?
- SERVICE PROVIDER: You require an ESP (Email Service Provider) to proceed further. It will provide you with tools to create, send, and manage email campaigns.
- EMAIL LIST: Signup forms allow you to build a list. This acts as a gateway for you to harness the power of email properly. Make sure you don’t miss anything!
- SET UP EMAILS: The ESP you choose must have an email builder to help you create emails. It is a long game, so keep checking your emails.
- TRACK EMAILS: Once you’ve sent the emails, keep a check on the metrics. Also, regularly clean your email list.
According to a Hubspot study, the best time to send emails out is between 9 AM to 12 PM on Monday, Tuesday, and Wednesday. Still, keep track of the time your audience is most active and engaged.
Deliver effective messages and grow audience engagement towards your business via EMAIL MARKETING.