Still struggling to keep up with new algorithms and features on social media? You are pushing your genre, keeping the pace but nothing seems to work? And it feels rather deadening effort, right? We feel you. Well… good news is that it’s not your content that is hindering you but your timing. Now since we noted it, are you guessing the right time? Stop guessing, let’s start optimizing your reels. Have no clue how to do that? No worries! Here’s your cue to rescue. Let us do that. Our team of experts at Corporate Soldiers, brainstormed and analyzed everything and presents you with the most effective tips and tricks to ace the game on Instagram.
The Triple T-Game/ Time, Target Audience, Turn-out:
We often hear from people that they have poured their heart and soul into their content and even after investing vigorous hours editing their reels, the engagement and views stay underwhelming. There is a saying,‘Content is the King then Timing is Your Queen.’
First of all, there’s no perfect timing, but a strategy that makes a difference. Since we all are aware that Instagram is boundless, and is a global platform to widen your horizon. This global presence means that Instagram expands beyond a single time zone. And time zone varies across countries. This means not only demographics but lifestyle and locations are varied too. What works for a professional in Sydney, won’t work for students in New York. Since your audience is scattered all around the world, keeping up with the timing is crucial. So, where is this ‘magic hour’ we all talk about? Let’s juggle up and boost your engagement and reach!
One Time Fits All? Myth or Fact?
General trends and research reveal that in some countries, weekdays perform better than weekends. In India, Friday evenings and Saturday midday maximize the reach. Let’s divide the day according to breaks first. In a way, the first break would be early morning (according to your time zone) when you get up.
| The Break Chart-Weekdays | ||
|---|---|---|
| Break hour of the day | Time of The Day | Day |
| Morning | 8-10 A.M. | Tuesday, Wednesday, Thursday |
| Midday | 11 A.M.-2 P.M. | Tuesday, Wednesday, Thursday |
| Evening | 5 P.M.-7 P.M. | Tuesday, Wednesday, Thursday |
| Weekends | 10-11 A.M., 6-7 P.M. | Friday, Saturday, Sunday |
While these timings have been proven to be helpful for many business accounts as well as personal accounts, however, the reach and engagement can be subjective.
Content-Based Consideration
While time-game can change your game, the content decides the perfect goal. For example, if your content is based on lifestyle, it might perform well during the breaks such as lunch and evening hours. Similarly, for educational content, morning to midday seems to be the best working scenario. On the other hand, if your content is created for entertainment purposes, most of the time it works well but evenings are considered fruitful.
READ MORE: Enterprise SEO Guide: Strategies for Success at Scale
Use Instagram Insights to Grow
Apart from timings and content, the awareness of how to use Instagram tools becomes handy. Insights can provide you day-by-day information as well as their most active hours. Track performance based on your experimental posting timings, and create a spreadsheet based on your posting times and their results. Now you can identify the pattern, understand the algorithm for your growth and modify your timing accordingly to reach new potential viewers.
Keep a hawk eye on trends and know your competitors. Which reels are doing best for you, keep track and create new ideas.
Beyond Timing
Now since you already have a pattern about the timing, make sure the content of your reel is visually appealing. If it catches the eye, it needs further engagement, thus, initial hooks need to be included. Compelling words and storytelling create long-lasting effects on viewers, hence, it is important to maintain the flow and transitions. Additionally, the use of trending audio and relevant hashtags keeps it going. But remember, too many hashtags can turn your reel into spam.
Collaborations are important since they expand your reach and help you gain more followers. Thus, cross-promotion is also necessary. Write engaging captions for your reel, followed by a poll, and prompt your viewers to like and comment. For growth, engagement over the comments is also a crucial factor.
Posting with consistency is another key factor. Regular posting schedule builds audience and viewership.
Wishing You Luck!
Now that you have this roadmap to turn your Instagram into treasure gold, what are you waiting for? The mythical perfect timing isn’t a myth but ‘consistency’. If you are consistent, success will surely follow. Ready to roll? Let’s unlock your full potential. And let us, the ‘Corporate Soldiers’ be a part of your story.
Looking to boost your Instagram engagement? Discover the best time to post reels with expert tips & tricks from a leading social media marketing agency in Delhi!
