In today’s digitally dominated world, having a voice online is not an easy task. Interestingly, this ‘voice’ is what is impacting the digital space. By that, we mean the advancement of Voice Search in the vast, yet expanding landscape of SEO.
The advancement of voice search has seemingly forced agencies and everyone else who wants to have a presence on the internet to grow and create new strategies which accommodate the voice search feature in the form of Voice Search Optimization.
At Corporate Soldiers, we are always one step ahead in the digital realm, and through this blog, we will explore the impact of voice search on SEO and how agencies can adapt through voice search SEO.
Let’s Begin!
Understanding Voice Search
Voice search is a development in the digital world that is truly expanding in importance and impact. This is due to how convenient it can be for the user, as the user does not even need to type a query by hand. They can bolster their productivity by not even picking up their mobile and can continue working while just using their voice to get the answer to their queries, or at least get the right results which can give them the answer he was looking for, such as the correct websites which contain the relevant data.
Also Read: How Does Keyword Research Impact SEO Rankings?
The Impact Of Voice Search on SEO
Let’s discuss the various ways voice search has impacted the various sectors of SEO:
Natural Conversational Queries and Keywords
As the main search device used is voice search, SEO has to take into account the actual language the user utilizes to register the query. Not only that, but it also has to understand the type of query voice provided as a voice search query is typically longer and more natural than a typed query. This is due to the user being free to type and being at pleasure just by voicing out the query. To prepare for this, voice search SEO has to make sure that the content contains natural long-tail keywords which can serve as the answer to these queries.
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Featured Snippets
The SEO content has to be optimized to contain featured snippets, as it is proven that the voice assistants, more often than not pull quick answers from featured snippets. This is due to the fact that voice assistant’s program concludes that these snippets provide concise answers to the query and reads it aloud to the user so they can have their answer.
Local SEO
Local SEO is used to optimize content and other data to give information related to local queries, such as queries about nearby businesses or services searched by the user to find data about services nearby. Voice searches are often about LOCAL SEO, as in the end with “Near Me”. Hence, the LOCAL SEO has to take voice searches into account and add long-tail keywords that include “Near me”.
Mobile Optimization
Users who utilize voice search are more likely than not to use a mobile phone to get their query answered. As such, it is integral for the web page to be not only SEO optimized but mobile-friendly as well. Doing so will continue the user’s intent of finding his answer faster by browsing a website that loads quickly and is mobile-optimized.
Also Read: Keyword Research Impact SEO Rankings
How Agencies Can Adapt To Voice Search Optimization
Now, let’s discuss the ways agencies can be adapted to voice search SEO:
Content Optimization
The best way to adapt to voice search is to adapt the content to it. This can be done structuring the content in a way that a voice assistant can extract the relevant data to answer the query. The content should be optimized to be concise and bring true value to the user. Adding frequently asked questions can help as these are the questions that can be asked by a large number of users, having them in your content, and with voice search SEO can be beneficial.
Implement Structured Data
Another way agencies can adapt is by implementing structured data, to provide search engines enough context about your products. Having your content properly structured can can improve the chances of your products and services content to be utilized for voice search queries.
Natural Language Processing
For your content to be tailored for voice search, it has to be based on NLP technology, as voice search relies on it. Agencies can tailor your content according to the users you are targeting by understanding their intent behind the voice search queries. By implementing these various techniques, you can experience digital marketing success.
Accessibility
Another great way agencies can adapt for voice search is by focusing and ensuring accessibility to all users on your website. By implementing voice search in your website or content optimized for voice search queries, users with disabilities can use your website to find their answer, and enjoy enhanced accessibility.
Conclusion
Technology is ever-changing and ever-evolving, and there will always be new technology on the doorstep that will change the digital landscape for better or worse. Voice search SEO is one development that can have many benefits; whether it is to save time or enhance accessibility, it is here to stay. It is a change that has made its impact on SEO and forced agencies to adapt.
By remaining agile to the nature of technological changes and adapting proactively, your company can maintain its foothold in the competitive digital world through voice search optimization.
At Corporate Soldiers, we offer a comprehensive approach to digital marketing, ensuring your brand stays ahead of trends like voice search. Our team of experts is ready to help you optimize your content for the evolving SEO landscape, integrating voice search strategies to maximize your online presence.
Get in touch with us today to adapt your business for the future and stay competitive in the digital world!
FAQ
Q1. What steps can be taken for voice search SEO?
Ans. For accommodating the voice search feature in SEO, the content can be designed and written in a way that answers queries mostly likely to be asked by using the voice search feature.
Q2. How do long-tail keywords help in voice search optimization?
Ans. As users are more expressive while using the voice search feature, their queries can be in long sentences as they are in the form of long questions. Including long-tail keywords in your content can be beneficial as they can be identical to the user’s query.