Online reputation management, popularly known as ORM, is the strategic method of monitoring and updating your online reputation. As we all know, the world of Google search is extremely linked; that’s why it is important to monitor the virtual presence of a company—it’s one of the most important factors today.
The following are some important ways of managing your business’s online reputation.
Vigilantly Watching
Firstly, you have to keep an eye on all the mentions of your company across the entire web. All social media platforms like Facebook, Instagram, and formerly Twitter, as well as review sites and forums, should be covered for vigilantly watching.
Only by vigilantly watching you can know what people are saying about your company. Is there any fake or controversial news going on which can potentially harm your reputation?
Only by identifying these issues can you hand them over before they turn out in any big controversies.
Immediate Defense
After vigilantly watching all the social media activities of your company, the next step is to defend immediately. After identifying any negative material which is surfacing online like any bad reviews, damaging post or false information you have to take immediate action without any delay.
Immediately response and defence are key to mitigating any harmful and negative views and wrong information about the company. Professionally response and immediate actions to trollers by a meme or another way can rebuild trust and company reputation.
Learn From Mistakes
The defence is only good at the first level, but if negative views keep on floating, then there is something wrong with your product and service. In that case, you have to take concrete action rather than playing defence. Be proactive with Online Reputation Management to resolve any conflicting issues and negative reviews.
Optimize your website, revamp your overall social media presence and also showcase your brand in the best possible manner. Build your reputation by putting your best digital foot forward.
Importance of ORM in digital marketing
How Online Reputation Management Services Are Different From SEO
ORM services are everything in this era of digitalization. People can learn everything about your company with just one single click. Your company reputation and brand value are visible within a few seconds. It can also be an advantage and a disadvantage for your company and your brand value.
That’s why ORM plays an important and crucial role. ORM can act as a defence shield for your brand if you will manage it properly. Wrong ORM can also harm your brand and, ultimately, your company’s growth.
Read More: Hire a Digital Marketing
Strategies To Boost Your ORM
A 360-degree approach is mandatory for boosting your ORM. For good Online reputation management services, press releases, guest blog posts, and partnership strategies can help. Actively encouraging customers and providing feedback through surveys and reviews also plays a vital role in ORM.
Paid review can also change ORM dramatically, but you have to be careful with that. Not all your product reviews should be paid. Paid reviews are a good start but at the end you have to focus on genuine reviews which can be generated only by customer satisfaction. Paid review can be used as a tool for ultimately bringing traffic and genuine reviews to your site.
After understanding ORM, we should deeply understand how it is different from SEO for better clarity and understanding.
| SEO | ORM |
| SEO is about getting any particular website noticed. SEO puts a high value on content going viral—especially on social media. SEO is focused on broad-match terms and relevant keywords—the more, the better—which are usually generic nouns or categories. The main goal of SEO is to be at the top of the search result. | ORM is not about getting noticed. It’s about promoting an idea or concept in search. Unlike SEO, ORM doesn’t always benefit from viral content. For example, negative content that goes viral is not good for ORM. ORM focuses on one or two specific terms, which are usually a proper name or a brand name. The main goal of the ORM is to create a positive image for the brand. |
End Note
In the era of a digitally moving world, brand perception is the foundation of brand value. Wrong brand perception can damage any brand drastically. ORM is key to creating the right brand perception and brand value.
Apart from online reputation management services, honesty and reliability are a game changer for any brand. No one can increase your brand value unless and until you are not following all the ethical parameters. For creating a sustainable brand image in the long term, honesty and integrity are key. No one can harm your brand reputation if you are ethical and no one can build your brand value if you are unethical.
FAQ
Q. What are online reputation management services?
OPR is a way of protecting any person or company from a negative image.
Q. How is ORM different from SEO?
SEO is about getting any particular website noticed. ORM is not about getting noticed. It’s about promoting an idea or concept in search.
Q. What should be done immediately for ORM?
Watching, defending and learning are initially done for ORM.
Q. What role does ORM play for businesses?
ORM helps in building trust for the brand and ultimately builds a good reputation for brands, which increases the business growth.
Q. Should one take a legal route for fixing reputation?
Of course, you can take the legal route If you think someone is strategically hampering your or your company’s reputation.
Q. How to handle continuous trolling for better ORM?
If you are facing continuous trolling, then you should look minutely to see if you are making any mistakes or not.